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Merchandising Philosophy - Herkner Jewelers Grand Rapids Sellers of Bridal Fashion and Estate Jewelry 616 456 1589
150th Anniversary

Merchandising Philosophy

Offering jewelry of timeless beauty, superior quality and distinctive cachet — without the premium price.

We view jewelry as wearable art, so naturally the way in which we merchandise is an extension of this artistic bent.  This sinnate ability is the distinguishing hallmark of Herkner.  It is the guiding principle that results in inventory of artistic sophistication on par with that from a New York boutique, yet characterized by pragmatic value pricing much sought after and appreciated in Western Michigan.

As Grand Rapids’ oldest continuously operating jeweler for nearly 150 years, we’ve seen jewelry vendors and jewelry brands come and go.  Over five generations, we’ve identified and partnered with unique and sometimes obscure jewelry manufacturers whose expertise and quality are now well recognized in the industry.

We believe one of the basic tenants of luxury is the art of self-expression.  Absent from our store is a dominant brand or singular trademark.  We are committed to offering our clients a diversely inspired jewelry selection that is best achieved without vendor mandated quotas or the design limitations most often associated with heavily advertised brands.

Throughout the decades and generational changes at Herkner we have consistently differentiated ourselves by our vigilance in critiquing a vendor’s ability to offer unique jewelry of heirloom quality, superior value, and unparalleled design sensibility.  Our seasoned buying experience and extensive inventory offers you the greatest advantage in making your ultimate jewelry selection.

It continues to be our passion and privilege to assist you in the discovery of the perfect piece of wearable art.